Technology

Amazon is working with the U.S. authorities to cease promoting counterfeit Tremendous Bowl merchandise

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A view of the Jose Gasparilla II with the battle flag of each NFL team plus the AFC Champion flag of the Kansas City Chiefs and the NFC Champion flag of the Tampa Bay Buccaneers and the iconic Super Bowl LV logo floats in the Hillsborough River Tampa General Hospital in the background days before the Super Bowl LV play on February 2, 2020 at the Tampa Convention Center in Tampa, FL.

Icon Sportswire | Getty Images

Amazon is working with a fake government watchdog to detect and stop the sale of counterfeit Super Bowl merchandise.

Amazon and the National Intellectual Property Rights Coordination Center, a task force overseen by the U.S. Immigration and Customs Service, will provide information before, during, and after Sunday's competition between the Kansas City Chiefs and Tampa Bay Buccaneers, Amazon Exchange about fakes "in real time" announced Friday.

Information on suspected counterfeiters is being collected from online stores and ports of entry in Tampa, where Super Bowl LV is taking place, Amazon said. The information that can be disclosed includes physical addresses, supply routes, and senders.

Federal officials are usually on high alert around the Super Bowl for counterfeit goods. Homeland Security announced on Wednesday that it has confiscated more than 169,000 counterfeit sporting goods since the last Super Bowl. In total, it's worth $ 45 million.

The efforts announced by Amazon on Friday are part of Operation Fulfilled Action, an anti-counterfeiting initiative launched by Amazon last November that merged its counterfeit crime division with the IPR Center. Launched last summer, the CCU is made up of former federal prosecutors, investigators, and data analysts who search the website for information and work with federal prosecutors.

Amazon has stepped up efforts to stamp out counterfeit goods in its third-party market, which now accounts for more than half of the company's total revenue. Counterfeiters can be particularly harmful to some brands selling on the site by pressuring them to lower their prices to compete with counterfeit versions of their own products.

The company has prosecuted counterfeiters in court, introduced various programs to search for and detect sales of counterfeit goods, and blocked suspected accounts and lists for bad actors.

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Katherine Clark