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Disney advertises 86.eight million Disney + subscribers on Investor Day

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Bob Chapek, CEO of the Walt Disney Company and former head of Walt Disney Parks and Experiences, speaks during a media preview of the 2019 D23 Expo in Anaheim, California on August 22, 2019.

Patrick T. Fallon | Bloomberg via Getty Images

Disney's streaming service Disney + continues to gain subscribers. On Thursday, the company announced that the platform now has 86.8 million subscribers on its annual investor day. That's more than the 73 million the company reported at the end of its fourth fiscal quarter.

The company's shares rose 3% on the news.

The company's reimagined strategy, which is heavily focused on the long-running Disney + streaming service, is all about "quality over volume," said Disney chairman and former CEO Bob Iger.

Iger, who left the company nine months ago to focus on content, said "quality has value."

During the investor day presentation, Disney provided insights and updates on its three streaming services.

Here is a breakdown of each:

Disney +

After rival Warner Bros. announced that it would release 17 films the same day on HBO Max and in theaters the next day, analysts and investors are excited to see how Disney will maneuver through the uncertainty still looming from a global pandemic is.

Kareem Daniel, head of the company's new media and entertainment sales group, said theatrical releases help build franchises. Something Disney has done well with blockbusters from Marvel and Star Wars over the past decade.

Daniel announced that in Disney + 10 Marvel series, 10 Star Wars series, 15 Disney live action, Disney animation and Pixar series, and 15 Disney live action, Disney animation and Pixar series -Films will be shown.

The company will simultaneously be releasing the Raya and the Last Dragon animated feature on premium video-on-demand via Disney + and in theaters.

The Mandalorian and the Child in Disney + "The Mandalorian".

Disney

Rebecca Campbell, Disney's director of international operations and direct customers, said the launch in Latin America was a huge success for the company, and Disney + will be rolled out in Eastern Europe, South Korea and Hong Kong in 2021.

In Europe, Canada, Australia, New Zealand and Singapore, Star will be integrated into the Disney + app from February 23, 2021. In Europe, Disney is increasing the price to 8.99 euros and the local equivalent in other markets.

Disney + is also adding a "Mature Content Opt-In" feature that allows older viewers to sign up and watch titles such as Logan, Modern Family and Atlanta.

The company announced that it has signed a contract with Comcast to bring Disney + and ESPN + to the cable company's set-top boxes and platforms, reaching more than 20 million Comcast cable and internet customers.

Hulu

As of December 2, the company said it had 38.8 million Hulu subscribers, and Hulu + Live TV has 4 million paying subscribers, the fifth largest pay-TV provider overall. The company recently raised the price of the platform from $ 55 to $ 65.

Following the success of films like Palm Springs, Run and Bad Hair, Disney will use 20th Century Studios and Searchlight to create original films exclusively for Hulu.

The platform will also feature a show called "Only Murders in the Building," starring Steve Martin, Martin Short and Selena Gomez, and "The Dropout," a show about Elizabeth Holmes with Kate McKinnon.

There is also a limited series called "Dopesick" starring Michael Keaton, Rosario Dawson and Peter Sarsgaard.

David E. Kelley, the writer of "Big Little Lies" and "Ally McBeal," directs a show for Hulu called "Nine Perfect Strangers," starring Nicole Kidman, Melissa McCarthy and Regina Hall.

The streaming platform will also have new seasons of "Ramy", "The Great" and "The Handmaid & # 39; s Tale".

ESPN +

On Thursday, the company announced it had 11.5 million ESPN + subscribers.

Disney has signed a contract with the SEC to add the Southeastern Conference to ESPN + starting in the 2024 season. ABC will also be home to the Saturday afternoon games in 2024.

The company will also rely on sports betting to target younger audiences.

The platform has also given Steve A. Smith his own ESPN + show, bringing back "Peyton's Places" for a second season.

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Disclosure: Comcast is the parent company of CNBC.

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Katherine Clark