Tower 28 Golden Hour BeachPlease Cream Blush Evaluation & Swatches


It had a semi-transparent to medium-sized, buildable color cover which, if desired, required two to three layers for a mostly opaque pigmentation. The texture was moderately pliable, light, and creamy without being overly thin or slippery, which made it easy to apply and fade out, but allowed me to be precise and retain some of the intensity of the initial layer. As a cream blush, it worked well on bare skin and foundations as it didn’t lift the base products. It carried well for eight hours before it visibly faded.

As a lip product, it had medium coverage to start and build up from there. It seemed to dry out more noticeably and had less sheen than a cheek color. The product was applied fairly evenly, but was more prone to parting or showing imperfections along my lip lines. It lasted two and a half hours and didn’t feel drying over time.

MORE READING: Formula overview for details on general performance and properties (such as fragrance).

ColourPop Stop It (LE, $ 8.00) is cooler (90% similar). Rare Beauty Almost Apricot (P, $ 21.00) is more subdued, cooler (90% similar). Kosa’s Helios (high intensity) (Blush) (PiP,) is shimmery, darker, warmer (85% similar); Fenty Beauty Chili Mango (P, $ 25.00) is shimmery, darker (85% similar); Flower Beauty Nectar (P, $ 9.99) is brighter, warmer (85% similar). ColourPop Underclassman (LE, $ 8.00) is darker, more subdued, warmer (85% similar). NARS Luster (P, $ 30.00) is shimmery, lighter, cooler (85% similar). ColourPop Tasty (DC, $ 8.00) is shimmery, cooler (85% similar). ColourPop Bonus (DC, $ 8.00) is brighter, cooler, less shiny (85% similar). Glossier Dawn (P, 18, 00 USD) is darker, lighter (85% similar).

Formula overview

$ 20.00 / 0.158 oz. – – $ 126.58 per ounce

The formula is said to have a “buildable color” with a “glowing second skin finish” that can be applied to lips and cheeks. They appear to be quite pigmented at first, but they are more buildable than intense, as the moderately emollient consistency is easily visible in practice. This is probably the way most people want their cream blush to work as it makes the formula easy to work with, being easy to mix but easy to build up for greater coverage if needed.

When the cream flushed the finish was damp, but it was dried out and no longer pliable to the touch, resulting in better longevity for my skin. The formula sings as a creme blush which would be the purpose I would recommend this for. They were applied evenly and mixed well on bare skin as well as over the foundation as they did not lift the base products. They took about eight hours for most shades before they faded – didn’t slip on me.

As a lip product, the finish was less damp and looked more satiny. They are weaker than a lip product than a cream blush as the product is more likely to separate along my lip lines or spot imperfections with moderate wear. They were comfortable enough to wear because they were thin but not clingy and were a color that lasted two to three hours. I didn’t find it moisturizing as a lip product.

Browse all of our Tower 28 BeachPlease Lip + Cheek Cream Blush swatches.


Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butterza, Orbignya Seed Oil (Oryza, Orbignya ) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Aloe Barbadensis (Safflower) Seed Oil, Acacia Aveaocado Gratissima (Flower Wax), , Rosa Canina Fruit Oil, Glycine Soy (Soy) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891) .

Disclaimer: Ingredient lists are available from the brand (or distributor) at the time of publication. Please always check the product packaging, if any, on the ingredients list for the product you are purchasing or on the brand or retailer’s website for the most up-to-date list of ingredients.


Katherine Clark