Windows 10 should be the last version of the operating system – Microsoft could have changed its mind here


Satya Nadella, Chief Executive Officer of Microsoft Corp., speaks during an event in San Francisco, California, USA, on Thursday, March 27th, 2014. Nadella presented the Office software for the iPad from Apple Inc. and explained how He is more planning to aggressively push the company’s programs onto competing platforms after Windows failed to gain acceptance for mobile devices.

David Paul Morris | Bloomberg | Getty Images

In 2015, as Microsoft was preparing to release its Windows 10 operating system, a developer evangelist who spoke at a technical session during a corporate event raised an eyebrow. “Windows 10 is the last version of Windows,” he said. But last week Microsoft announced an online event to unveil “the next generation of Windows”.

Six years after the statements, the world’s second most valuable stock corporation has good reason to change direction. Although Microsoft has diversified its business over the past three decades, Windows is definitely still important to the company’s identity and finances. The company logo is still a window.

Here are nine possible reasons why Microsoft decided to roll out a major update that some suspect could be called Windows 11, rather than just another twice-yearly improvement to Windows 10:

It’s good for business. Shipping new versions of large products like Windows has historically increased Microsoft’s revenue growth rate, the company said. In part, this is because people bought PCs with Microsoft software preinstalled from their manufacturers. Windows has historically had a higher operating margin than all of Microsoft, and continued growth for Windows can make the company more profitable.Hard comps. The coronavirus benefited PC makers and Microsoft, in turn, as people rushed to buy computers to work at home and take classes. Tech industry research firm Gartner estimates that PC shipments grew faster in 2020 than they did in a decade. This increased the growth rates of Windows license revenue tied to consumer PCs. As a result, Microsoft could release Windows updates that lure people into buying new machines so that comparing the results with the pandemic swarm of computers doesn’t lead to poor presentations for investors.The Google threat. The threat from Google’s Chrome OS has arguably never been greater as people looked for inexpensive Chromebook laptops running the Google operating system instead of more traditional Windows or Apple macOS computers. According to Gartner, computer manufacturers shipped 11.7 million Chromebooks in 2020. That’s still little compared to the 79.4 million PCs shipped, but Chromebooks grew 200% while PCs grew about 11%. The challenge for Microsoft is to get people to return.The Apple threat. Apple threatened the Windows ecosystem by introducing Mac computers with their own arm-based M1 chips, which have more impressive battery life than Intel-based PCs. Microsoft and other PC makers have released Windows 10 arm-based computers, but software compatibility issues have made it difficult for reviewers to recommend the machines. Microsoft could improve this situation. “When Microsoft and the PC OEM ecosystem can deliver a nearly identical user experience for Windows on x86 and Windows on Arm for the bold productivity apps that really matter to users, plus longer battery life, performance per watt and 5G (via Qualcomm) is approaching the M1, we think it would be a big winner for Windows, “wrote John McPeake, an analyst with Rosenblatt Securities, who has a buy rating on Microsoft stocks, in a statement distributed to analysts on Thursday has been.Reinforcing surface. It’s not nearly as big as Windows or other Microsoft franchises like Azure and Office, but Microsoft still sells its own line of Surface PCs that could look more interesting on the shelves. Surface sales rose more than 30% in Q2 and Q3 2020, but that’s still a long way from Chromebook-style growth. A revitalized Windows could lead consumers to revisit the Surface Pro convertible tablet, whose basic hardware design hasn’t changed too much since its debut in 2012.Age. By pumping out two Windows 10 updates per year, Microsoft ensures that the operating system stays fresh. It’s still almost 6 years old, which means it has been around longer than any of its predecessors.Strengthening the brand. A fresh new Windows could improve the overall perception of the company. Windows 10 is the world’s most popular operating system with over 1.3 billion devices using it. If the company can convince users that the operating system is evolving, they may feel like the innovation in the company is alive and that could lead them to pay for other Microsoft products like office productivity software subscriptions .Developer. When Windows is overhauled, software developers may want to bring their software to the operating system to take advantage of renewed public attention. “Windows was of course largely successful because developers developed their applications for Windows,” said Chris Capossela, Microsoft’s chief marketing officer, during an interview with Evercore analyst Kirk Materne on Monday. The company could stand bringing more hot features to its App Store for Windows. As people spend more time in the store, they may also spend more money in the store.The pursuit of perfection. There is still room to improve parts of Windows 10, which irritates some users with product promotions and software update warnings. “Our goal with Windows 10 is to move people from the need to make a decision for Windows,” said Microsoft CEO Satya Nadella analysts in a conference call days before the operating system was released in 2015. On a documentation page on the Microsoft website states that “Windows 10 has a much higher Net Promoter Score than Windows 7. This means that users are more likely to recommend Windows 10 to friends or colleagues. It’s a positive development, but that doesn’t mean Microsoft has reached Nadella’s Windows Nirvana.

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Katherine Clark